Oct 23, 2026 · 1:12:37 · Destination · Marketing
Marketing the U.S. as a Destination
Chris Heywood · SVP, Public Relations and Chief Communications Officer, Brand USA
About this episode
How do you sell an entire country to international travelers? Chris runs global communications for Brand USA across offices in 14 markets, after leading PR for New York City and Los Angeles tourism through COVID recovery.
In this conversation
- How Brand USA markets the country abroad
- City-level versus national destination marketing
- Leading tourism communications through crisis
- What inbound travel trends mean for hotels and restaurants